Section Rebrand
Brand Concept
Founded in 2019 by professor and entrepreneur Scott Galloway, Section’s leadership curriculum is making elite business education accessible to all.
Our brand captures the spirit of Section’s new approach to education by positioning a more conventional Business Layer to work against a reactionary Point of View Layer. We use bright formations of point-of-view assets to annotate monochromatic Business Layers underneath. Juxtaposing the two contrasting realities of the brand in every application. With contrasting elements, palettes and an emphasis on the gritty reality of modern day business, we crafted a loud, pragmatic, unboring identity that boldly sets Section apart in the American learning landscape.
Role
As a mid weight designer on this team I worked on developing the brand, sketching and crafting the logo, developing the icons, & designing brand touch points.
Role
Midweight Designer
Credits
Ryan Su, Midweight Designer
Jackie Rodriguez, Senior Designer
Andie Wexler, Senior Strategist
Eric Ng, Creative Director
Alexis Sellal, Creative Director
Magali Johnson, Producer
Logo
Authentic reflections of the business world are integral to the identity. We use familiar reference points for students–Post-its, highlighters, crossed out notes, Tweets—to reflect the way people think and learn. Real imagery focuses on everyday moments we experience doing business. When exploring the logo we referenced all the different business imagery and landed with a logomark that incorporates one of the most tangible icons in the world of business, the paperclip.
