Brand Concept
Stova offers innovative products and technologies to help event professionals and meeting planners around the world deliver impactful events. The entire brand is defined and brought to life under one clear proposition, “To elevate the epic”. Inspired by the use of light in event spaces to illuminate speakers and set the stage for their content, Stova’s visual identity system uses light to create dimensions, shadows and drama to elevate the epic. Our custom logo - an elegant revival mid-serif - exudes sophistication and is designed to feel like it has been carved into stone. Art Direction leverages qualities of light to visualize products, create unique portraits and display epic events. The new brand takes Stova beyond a tech platform to become a partner for the long-term, working with its clients to make every event epic.

Role
I ideated and developed the brand identity from start to the end of the project. At the start, I ideated and came up with this visual concept during the first round of ideas. After the first round I worked closely with the senior designer and team to develop the brand further, from logo, typography, color, art direction and graphic system.